A well-designed brochure can make all the difference for a small business. It’s not just about the colours and photos; it’s also the words, aesthetics, and emotions that resonate with potential customers. Here are 7 elements that can help you when thinking about a brochure for your business:
Know your audience
Before speaking to a graphic designer, it’s important to understand your target audience. Who are they? What challenges do they face? What do they need from you? How can you help them? This knowledge will enable you to build a connection with them, showing them that you understand their needs.
Eye-catching visuals
There’s a famous saying “a picture is worth a thousand words”. I feel that is so true, and it is essential to use images that help convey your message immediately. Having eye-catching images that appeal to and speak to your audience will make them more likely to look at your brochure in more detail.
Clear messaging
A brochure isn’t a novel and white space doesn’t need to be filled. Write short sentences addressing the benefits of your products and services, showing how you can solve your customers’ problems and the value you provide.
Layout and design
Imagine your brochure as a river that flows freely guiding your readers from page to page. Ensure that you have key information in prominent places. Use a layout that guides your audience easily throughout the brochure.
Clear typography
Fonts are important for all marketing materials and size matters! Use bold headings to catch your audience’s attention with simple, and easy-to-read fonts that convey professionalism.
Effective branding
As with all digital and printed marketing, consistent branding is key. Your brand’s presence should remain memorable and instantly recognisable across platforms – be it your website, social media or marketing materials.
An effective call to action
What do you want your audience to do? Your Call to Action (CTA) should tell them what their next step is. Whether it’s visiting your website, making a purchase, or scheduling an appointment, the CTA should be clear directing them to the next step.
Understanding these essential components will prove invaluable when collaborating with a graphic designer. If you are ready to have a brochure design that will promote your business, products, or services, get in touch.