I have completed a brand refresh project for my client, Perfect Skin, which included updated price lists, posters, and advertisements.
The latest ads have been featured in glossy magazines and look great! Frances is getting a great response to the ads already.
One of the keys to refreshing a brand is to not change it too dramatically; subtle changes are best. On this occasion, the brand has been enhanced by introducing a new colour (black) that gives it another dimension. It still looks stylish, clean, and within the brand. The images still play a major part in all their advertising.
Awards logo
Perfect Skin also won a silver award in the Aesthetic 2011–2012 Awards for Best UK Mobile Practitioner. I created an award logo for them, which they can feature in all their marketing and advertising. I introduced silver into other elements of the advertisements, and it all ties in nicely.
