When it comes to making a lasting impression in business, every decision you make contributes to the brand identity of your business. From your logo design and marketing materials to your website and social media, each element plays a role in showing how your customers see your business.
An important aspect of business branding is the colours that you use. The psychology of colours can play an important role in evoking emotion and attracting customers. Let’s look at the different meanings of colours and the types of businesses they suit.
Understanding colour meanings
Colours are an amazing way to evoke emotions, often on a subconscious level, which makes them an important consideration when choosing your colour palette.
Blue: The colour blue evokes trust, reliability, and professionalism. It’s a great choice for businesses in the financial, technical, and healthcare industries where trust and credibility are key.
Red: Red symbolises energy, passion, and urgency. It’s a popular choice among food and retail businesses aiming to grab attention and create a sense of excitement.
Green: When you think of businesses that use the colour green, they are often health, well-being, and nature businesses. It’s ideal for businesses that promote sustainability, health, and eco-friendly products and services.
Yellow: Yellow radiates positivity, optimism, and warmth. Perfect for businesses aiming to convey a friendly and cheerful atmosphere, such as cafes and child-related businesses.
Purple: The colour purple exudes luxury, creativity, and sophistication. Especially popular among high-end products and services, establishing an air of elegance.
Orange: like yellow, orange signifies enthusiasm, creativity, and energy. Businesses seeking to stand out and make a memorable impression choose orange.
Black: black is associated with power, professionalism, and elegance. Luxury businesses will use black to create a sense of elegance, exclusivity, and simplicity.
Business types and colours
Different colours can be used to suit specific types of businesses.
Retail and food: Incorporate warm colours such as red and orange, as they stimulate appetite and excitement.
Health & Wellness: For businesses focusing on well-being, green and blue convey a sense of calm and tranquillity.
Technology: In the tech sector, different shades of blue are used to symbolise professionalism, reliability, and expertise.
Creative businesses: Yellows and purples are a great way for creative businesses to show vibrancy and originality.
Creating a colour palette
Once you have identified the colours that suit your business and industry, it’s time to create a colour palette. Firstly, start by choosing the main colour that captures your business. Then select a couple of complementary colours to add a bit of depth and variety to your brand. Ensure that there is enough contrast and readability in your chosen colour palette. Use your colour palette consistently across all digital and printed marketing materials to create a recognisable brand identity.
Your choice of colour palette is important to establish your business’s brand and identity that resonate with your target audience.