The logo is the face of any brand, and as first impressions count, it is important that the logo design creates the right image. A strong brand name, logo, and image help to keep your company in the minds of potential customers.
There are many factors to consider in design and branding, such as colour, font, style, shape, and size. It is worth noting that there are certain styles, trends, and fonts that have a limited lifespan, and this will have an impact on your logo and branding and make it look dated. A graphic designer will ensure that the logo works for both print and online purposes.
The design style of a logo should also fit in with the type of business it represents. Having flowery, light colours and flowing fonts would not fit in with a corporate professional firm, for example, but could be more suitable for a nursery and target market. It is important that your business conveys the right message. A simple logo using a solid colour background, text, and shapes can be very effective.
Logo Design Shapes
There are three basic types of shapes: geometric, natural, and abstract.
Geometric shapes are structured shapes such as squares, circles, triangles, and hexagons. They are often symmetrical and portray order, efficiency, and organisation.
Natural shapes are irregular and fluid, and examples include leaves, clouds, and ink spots. They are asymmetrical, curvy, and flowing, depicting spontaneity, free spirit, and fun.
Abstract shapes are simple symbols of natural shapes. They are images that convey meaning without text and can be recognised universally and culturally. For example, a stick signifies a person. Abstract shapes are often used in logo design to create brand identity.
Having a detailed design brief is useful for a graphic designer to understand what you are looking to achieve with your logo. Check out our recent post, What is a Design Brief on what to include in a design brief.
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