I was excited to be approached by Healthwatch Thurrock to discuss creating a marketing campaign to coincide with their launch.
Healthwatch is a national company. They make sure that the overall views and experiences of people who use health and social care services are heard. They are taken seriously at a local and national level.
The brief
The brief from Healthwatch Thurrock was to create their logo and promotional materials, keeping within the national brand guidelines. The aim was to raise their profile within the local community.
The brand
The brand of Healthwatch is bright, fresh, and flexible, and I wanted to utilise the speech bubble icons as features throughout all promotional material in the brand colours.
Once the logo was created, I moved on to creating the posters, flyers, and roller banners for the launch.
I wanted to use images that reflected the local community and would work with the straplines provided. After a successful launch, I am looking forward to working with Healthwatch Thurrock on the next part of the promotional campaign.
