Design brief
Fiona Boorn was setting up low-impact exercise classes and rehabilitation workshops and needed a logo to launch her new business.
The colours
The colour palette chosen for the logo was yellow and green. Yellow represents freshness, positivity, and happiness, and green is a down-to-earth colour, symbolising new beginnings and growth, and a good combination to reflect her business.
The font style
Fiona was quite keen to have a fun and friendly font to reflect her personality and wanted to avoid italic and bubble fonts.
The elements
Clients and friends know Fiona as “Mrs Butterfly,” so butterflies had to be part of the logo. Butterflies have a calming quality, symbolise a process of change and growth, and are perfect for Fiona’s new business.
What the client says
I recently worked with Louise at dotty hippo design and was very satisfied with my new logo! Louise was really helpful and patient, as I had no idea where to start. Highly recommend.
Find out more
If you would like to learn more about how I can assist you with creating a logo for your well-being business, please do get in touch.
