Design brief
Fiona Boorn was setting up low impact exercise classes and rehabilitation workshops and needed a logo to launch her new business.
The colours
The colour palette chosen for the logo was yellow and green. Yellow represents freshness, positivity and happiness and green is a down to earth colour symbolising new beginnings and growth and a good combination to reflect her business.
The font style
Fiona was quite keen to have a fun and friendly font to reflect her personality and wanted to avoid italic and bubble fonts.
The elements
Clients and friends know Fiona as “Mrs Butterfly” and so butterflies had to be part of the logo. Butterflies have a calming quality and symbolise a process of change and growth and perfect for Fiona’s new business.
What the client says
I recently worked with Louise at dotty hippo design and was very satisfied with my new logo! Louise was really helpful and patient as I had no idea where to start. Highly recommend.
Find out more
If you would like to more about how I can assist you with creating a logo for your wellbeing business, please do get in touch.