Design brief
To design a logo and business card for dotty about fitness.
Overview
When I am not designing marketing materials for businesses, I am a group exercise instructor and personal trainer. I have been a group exercise instructor for many years and trained to become a personal trainer a couple of years ago, and this prompted me to set up dotty about fitness.
Brand name
I decided on dotty about fitness as I am known as ‘dotty’ due to my graphic design business, dotty hippo design. Even though they are different businesses, I wanted to have a bit of a link between them.
The colours and font style
I loved my graphic design logo, which was all lower case, and I wanted to have something similar for my new logo, keeping it simple and fresh. Blue and grey work really well together, and I added a bright pink to the colour palette for a pop of colour.
Business cards
Once the logo design and branding guidelines were finalised, it was time to focus on the business cards and website. I wanted to have double-sided business cards that I could hand out when I was completing outdoor classes and PT sessions with my website, social media, and class booking details.
Find out more
If you would like to learn more about how I can assist you with creating a logo and marketing materials for your fitness business, please do get in touch.
