It is important to consider paper weights when it comes to printing flyers, posters, business cards, and leaflets as they can have an impact on the quality of the design and the message you are trying to convey.
The higher the gsm (grams per square metre), the heavier the paper is.
The most common paper weights are:
35gsm – 55gsm: thin paper and most newspapers are printed on this
80gsm – 100gsm: printer paper that is normally used at home
130gsm – 170gsm: used for printing flyers, leaflets and posters
350gsm – 400gsm: used for printing business cards, appointment cards, postcards and invitations
There are also different types of paper textures, which can also have an impact on the design.
Matt: a smooth, dull finish
Silk: a smooth finish in between Matt and Gloss
Gloss: a smooth, shiny finish
If you are not too sure what paper weight and finish to choose, your graphic designer will be able to advise and show you samples to help you decide.