Quality Matters

Quality matters

Quality matters when it comes to logos and images. You may not be able to use the logo from your website onto printed materials as it is too small.

It is important to understand the difference in using images and logos on the web to print.

Why you may ask. Well, it is important to make sure that the images used remain high quality, no matter where they appear. The standard dpi (dots per inch) for print is 300 and for the web, it is 72.

What this means is that you cannot use a logo from a website and use this for print purposes. The quality and size will not be up to the standard required by printers.  Basically, the image would be pixelated when it is made bigger. If you only have the logo available on your website and not available for print, we would have to recreate the logo from scratch.

It is also worth noting, the colour mode for print differs. The standard colour mode for print is CMYK (Cyan, Magenta, Yellow, Black). For the web, it is RGB (Red, Green, Blue).

Compression

Once designed and created,  an image required for print will be ready to use for any printing materials. For the web, it gets a little more complicated as the specifications and file size need to change. The image will need to be compressed for a website. You cannot upload a 10 MB high res print ready image to a website.

So whatever format your logo and images are used for, quality and size matters!